If you liked Introduction to marketing communication by Burnett, John and Sandra Moriarty, start with Pearson EText 2019 Advertising and IMC (2020), 2014 MyLab Marketing with Pearson eText -- Access Card -- for Advertising (2014), and Publicidad, Principios y Practicas - 3b (2000). These recommendations are drawn from the same author, shared genres, and reader overlap on BookOrb.

Back to Introduction to marketing communication · Burnett, John books in order

Recommended next reads

  1. 1 Pearson EText 2019 Advertising and IMC 2020 · Sandra Moriarty, Nancy Mitchell, Charles Wood undifferentiated · Same author
  2. 2 2014 MyLab Marketing with Pearson eText -- Access Card -- for Advertising 2014 · 9,998 pages · Sandra Moriarty, Nancy Mitchell · Same author
  3. 3 Publicidad, Principios y Practicas - 3b 2000 · Sandra Moriarty · Same author
  4. 4 Access Card for Advertising Principles and Practices Global Edition 2011 · 6 pages · Sandra Moriarty · Same author
  5. 5 Advertising Principles and Practices 2011 · 688 pages · Sandra Moriarty, Nancy Mitchell · Same author
  6. 6 NEW MyMarketingLab with Pearson eText -- Access Card -- for Advertising & IMC 2011 · 688 pages · Sandra Moriarty, Nancy Mitchell · Same author
  7. 7 Access Card -- Pearson Mylab Marketing with Pearson EText for Advertising and IMC 2018 · 4 pages · Sandra Moriarty, Nancy Mitchell, William D. Wells, Charles Wood undifferentiated · Same author
  8. 8 Access Card for Advertising Principles and Practices 2014 · 6 pages · Sandra Moriarty, William D. Wells · Same author
  9. 9 Advertising and IMC Principles and Practice, Global Edition 2014 · Sandra Moriarty, Nancy Mitchell · Same author
  10. 10 Instructor's Review Copy for Advertising and IMC 2013 · 672 pages · Sandra Moriarty, Nancy Mitchell, William D. Wells · Same author
  11. 11 MyLab Marketing with Pearson EText -- Access Card -- for Advertising and IMC 2018 · 672 pages · Sandra Moriarty, Nancy Mitchell, William D. Wells · Same author
  12. 12 Advertising IMC Principles and Practice 2011 · Sandra Moriarty · Same author

Frequently asked questions

What should I read after Introduction to marketing communication?

BookOrb recommends Pearson EText 2019 Advertising and IMC (2020), 2014 MyLab Marketing with Pearson eText -- Access Card -- for Advertising (2014), Publicidad, Principios y Practicas - 3b (2000), Access Card for Advertising Principles and Practices Global Edition (2011), and Advertising Principles and Practices (2011).

Are there books like Introduction to marketing communication?

Yes. The list on this page is ranked from the closest matches BookOrb has for Introduction to marketing communication.

Who wrote Introduction to marketing communication?

Introduction to marketing communication is by Burnett, John and Sandra Moriarty.