There are 15 books by Sandra Moriarty on BookOrb. A strong starting point is Advertising IMC Principles and Practice (2011). The bibliography below is in publication order, with series grouped in reading order.
Standalone books
Showing 7 of 15 titles.
Frequently asked questions
How many books has Sandra Moriarty written?
BookOrb lists 15 books by Sandra Moriarty.
Where should I start with Sandra Moriarty?
A good starting point is Advertising IMC Principles and Practice (2011).
What is the Sandra Moriarty books in order list?
In publication order: 1. Introduction to marketing communication (1998), 2. Publicidad, Principios y Practicas - 3b (2000), 3. Advertising IMC Principles and Practice (2011), 4. Advertising Principles and Practices (2011), 5. NEW MyMarketingLab with Pearson eText -- Access Card -- for Advertising & IMC (2011), 6. 2014 MyLab Marketing with Pearson eText -- Access Card -- for Advertising (2014), 7. Advertising and IMC Principles and Practice, Global Edition (2014).