If you liked Understanding and analyzing contingency data by Pessemier, Edgar A., start with Models for new-product decisions (1969), A taxonomy of magazine readership applied to problems in marketing strategy and media selection (1967), and Marketing applications of self-designated occupation skill variables (1970). These recommendations are drawn from the same author, shared genres, and reader overlap on BookOrb.

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Recommended next reads

  1. 1 Models for new-product decisions 1969 · 44 pages · Pessemier, Edgar A. · Same author
  2. 2 A taxonomy of magazine readership applied to problems in marketing strategy and media selection 1967 · 44 pages · Pessemier, Edgar A. · Same author
  3. 3 Marketing applications of self-designated occupation skill variables 1970 · 41 pages · Pessemier, Edgar A. · Same author
  4. 4 STRATOP 1974 · 10 pages · Pessemier, Edgar A. · Same author
  5. 5 An empirical investigation of the reliability and stability of selected activity and attitude measures 1971 · 23 pages · Pessemier, Edgar A. · Same author
  6. 6 Varied consumer behavior, an empirical study 1981 · 88 pages · Pessemier, Edgar A. · Same author
  7. 7 Varied consumer behavior 1980 · 36 pages · Pessemier, Edgar A. · Same author
  8. 8 Store image and positioning 1979 · 16 pages · Pessemier, Edgar A. · Same author
  9. 9 Data models and analytic models for product maps 1979 · 25 pages · Pessemier, Edgar A. · Same author
  10. 10 Measuring social, scientific and military benefits in a dollar metric 1966 · 18 pages · Pessemier, Edgar A. · Same author
  11. 11 Tying marketing science with marketing practice 1977 · 38 pages · Pessemier, Edgar A. · Same author
  12. 12 Predicting brand purchase behavior 1976 · 18 pages · Pessemier, Edgar A. · Same author

Frequently asked questions

What should I read after Understanding and analyzing contingency data?

BookOrb recommends Models for new-product decisions (1969), A taxonomy of magazine readership applied to problems in marketing strategy and media selection (1967), Marketing applications of self-designated occupation skill variables (1970), STRATOP (1974), and An empirical investigation of the reliability and stability of selected activity and attitude measures (1971).

Are there books like Understanding and analyzing contingency data?

Yes. The list on this page is ranked from the closest matches BookOrb has for Understanding and analyzing contingency data.

Who wrote Understanding and analyzing contingency data?

Understanding and analyzing contingency data is by Pessemier, Edgar A..