A taxonomy of magazine readership applied to problems in mar
A taxonomy of magazine readership applied to problems in marketing strategy and media selection
12 min read
Rate this book:
Buy This Book
As an Amazon Associate and Bookshop.org affiliate, BookOrb earns from qualifying purchases.
Know this book?
Help other readers discover this title by sharing your thoughts. Be the first to write a review.
Share Your Thoughts
Sign in to write a review.
More by Pessemier, Edgar A.
Tying marketing science with m
Tying marketing science with marketing practice
Managerial aspects of market s
Managerial aspects of market structure analysis and market maps
Understanding and analyzing co
Understanding and analyzing contingency data
STRATOP
STRATOP
Stochastic properties of chang
Stochastic properties of changing preferences
Multi-attribute models for pre
Multi-attribute models for predicting individual preference and choice