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If you liked A taxonomy of magazine readership applied to problems in marketing strategy and media selection by Pessemier, Edgar A., start with Managerial aspects of market structure analysis and market maps (1977), Predicting brand purchase behavior (1976), and Single subject discriminant configurations (1973). These recommendations are drawn from the same author, shared genres, and reader overlap on BookOrb.
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What should I read after A taxonomy of magazine readership applied to problems in marketing strategy and media selection?
BookOrb recommends Managerial aspects of market structure analysis and market maps (1977), Predicting brand purchase behavior (1976), Single subject discriminant configurations (1973), Retail patronage behavior (1980), and Stochastic properties of changing preferences (1977).
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Who wrote A taxonomy of magazine readership applied to problems in marketing strategy and media selection?
A taxonomy of magazine readership applied to problems in marketing strategy and media selection is by Pessemier, Edgar A..