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Books Like Models for new-product decisions

If you liked Models for new-product decisions by Pessemier, Edgar A.

If you liked Models for new-product decisions by Pessemier, Edgar A., start with Managerial aspects of market structure analysis and market maps (1977), Pretesting the acceptance of innovations (1979), and Single subject discriminant configurations (1973). These recommendations are drawn from the same author, shared genres, and reader overlap on BookOrb.

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Recommended next reads

  1. 1 Managerial aspects of market structure analysis and market maps 1977 · 15 pages · Pessemier, Edgar A. · Same author
  2. 2 Pretesting the acceptance of innovations 1979 · 17 pages · Pessemier, Edgar A. · Same author
  3. 3 Single subject discriminant configurations 1973 · 19 pages · Pessemier, Edgar A. · Same author
  4. 4 Retail patronage behavior 1980 · 69 pages · Pessemier, Edgar A. · Same author
  5. 5 Stochastic properties of changing preferences 1977 · 12 pages · Pessemier, Edgar A. · Same author
  6. 6 Market structure analysis of new product, market, and communication opportunities 1976 · 76 pages · Pessemier, Edgar A. · Same author
  7. 7 The effects of information on perceptions and preferences for new choice objects 1979 · 39 pages · Pessemier, Edgar A. · Same author
  8. 8 Marketing applications of self-designated occupation skill variables 1970 · 41 pages · Pessemier, Edgar A. · Same author
  9. 9 A measurement and composition model for individual choice among social alternatives 1972 · 20 pages · Pessemier, Edgar A. · Same author
  10. 10 A taxonomy of magazine readership applied to problems in marketing strategy and media selection 1967 · 44 pages · Pessemier, Edgar A. · Same author
  11. 11 Understanding and analyzing contingency data 1978 · 25 pages · Pessemier, Edgar A. · Same author
  12. 12 An empirical investigation of the reliability and stability of selected activity and attitude measures 1971 · 23 pages · Pessemier, Edgar A. · Same author

Frequently asked questions

What should I read after Models for new-product decisions?

BookOrb recommends Managerial aspects of market structure analysis and market maps (1977), Pretesting the acceptance of innovations (1979), Single subject discriminant configurations (1973), Retail patronage behavior (1980), and Stochastic properties of changing preferences (1977).

Are there books like Models for new-product decisions?

Yes. The list on this page is ranked from the closest matches BookOrb has for Models for new-product decisions.

Who wrote Models for new-product decisions?

Models for new-product decisions is by Pessemier, Edgar A..