Proceedings of the 12th Paul D. Converse Symposium (Proceedi
Proceedings of the 12th Paul D. Converse Symposium (Proceedings Series (Amer Marketing Assn))
42 min read
Rate this book:
Buy This Book
As an Amazon Associate and Bookshop.org affiliate, BookOrb earns from qualifying purchases.
Know this book?
Help other readers discover this title by sharing your thoughts. Be the first to write a review.
Share Your Thoughts
Sign in to write a review.
More by Devanathan Sudharshan
A laboratory comparison of two methods of optimal new product concept generation
An analysis of Czecho-Slovakia using competitive advantage core competence concepts
Diffstrat : an analytical procedure for generating optimal new product concepts for a differentiated-type strategy
Market Thinker Software
Market Thinker Software
Marketing in Customer Technolo
Marketing in Customer Technology Environments
MOBIUS-- a procedure for identifying mobility barriers based on dynamic strategic grouping analysis