Books by Devanathan Sudharshan
Marketing in Customer Technolo
Marketing in Customer Technology Environments
Organic Growth Disciplines
Organic Growth Disciplines
Market Thinker Software
Market Thinker Software
Proceedings of the 13th Paul D. Converse Symposium
An analysis of Czecho-Slovakia using competitive advantage core competence concepts
Proceedings of the 12th Paul D
Proceedings of the 12th Paul D. Converse Symposium (Proceedings Series (Amer Marketing Assn))
Diffstrat : an analytical procedure for generating optimal new product concepts for a differentiated-type strategy
MOBIUS-- a procedure for identifying mobility barriers based on dynamic strategic grouping analysis
Pre-emptive product positioning in regulated markets
A laboratory comparison of two methods of optimal new product concept generation
Multiple product positioning