Essential readings in marketing
48 min read
Rate this book:
About This Book
A guide to important research in marketing, with abstracts of over 200 papers and bibliographical references to more, organized by topic.
Buy This Book
As an Amazon Associate and Bookshop.org affiliate, BookOrb earns from qualifying purchases.
Write a Review
Sign in to write a review.
More by Leigh McAlister
A dynamic attribute satiation model of variety seeking behavior
A theory of consumer promotions
Choosing multiple items from a
Choosing multiple items from a product class
Identifying substitute and complementary relationships revealed by consumer variety seeking behavior
Managing Market Share When Consumers Seek Variety
Promoting a Product Line
Promoting a Product Line