Books by Leigh McAlister
Identifying substitute and complementary relationships revealed by consumer variety seeking behavior
Managing Market Share When Consumers Seek Variety
A dynamic attribute satiation model of variety seeking behavior
Essential readings in marketing
Promoting a Product Line
Promoting a Product Line
Research in Marketing: A Research Annual
The Impact of Price Promotions
The Impact of Price Promotions on a Brand's Market Share, Sales Pattern, and Profitability (Report No. 86-110)
The impact of price promotions on a brand's market share, sales pattern and profitability
A theory of consumer promotions
Variety seeking behavior
Choosing multiple items from a
Choosing multiple items from a product class