If you liked Corporate Marketing by John M. T. Balmer and Laura Illia, start with Contemporary Perspectives on Corporate Marketing (2013), Advances in Corporate Branding (2018), and European Journal of Markeitng, Issue 5 (2011). These recommendations are drawn from the same author, shared genres, and reader overlap on BookOrb.

Back to Corporate Marketing · John M. T. Balmer books in order

Recommended next reads

  1. 1 Contemporary Perspectives on Corporate Marketing 2013 · 176 pages · John M. T. Balmer · Same author
  2. 2 Advances in Corporate Branding 2018 · 220 pages · John M. T. Balmer, Joachim Kernstock, Tim Oliver Brexendorf · Same author
  3. 3 European Journal of Markeitng, Issue 5 2011 · John M. T. Balmer, Roger Bennett · Same author
  4. 4 Explicating Corporate Identity 2009 · John M. T. Balmer, Wim Elving · Same author
  5. 5 Corporate and Organizational Marketing. Corporate Communications 2007 · 118 pages · Shaun Powell, John M. T. Balmer · Same author
  6. 6 Monarchies as corporate brands 2004 · 43 pages · John M. T. Balmer · Same author
  7. 7 Corporate Marketing and Identity 2009 · John M. T. Balmer, Stephen A. Greyser · Same author
  8. 8 Advances in Chinese Brand Management 2016 · 354 pages · John M. T. Balmer, Weifeng Chen · Same author
  9. 9 Contemplating corporate marketing, identity and communication 2013 · 164 pages · Klement Podnar, John M. T. Balmer · Same author
  10. 10 Corporate and Organizational Marketing 2007 · Shaun Powell, John M. T. Balmer · Same author

Frequently asked questions

What should I read after Corporate Marketing?

BookOrb recommends Contemporary Perspectives on Corporate Marketing (2013), Advances in Corporate Branding (2018), European Journal of Markeitng, Issue 5 (2011), Explicating Corporate Identity (2009), and Corporate and Organizational Marketing. Corporate Communications (2007).

Are there books like Corporate Marketing?

Yes. The list on this page is ranked from the closest matches BookOrb has for Corporate Marketing.

Who wrote Corporate Marketing?

Corporate Marketing is by John M. T. Balmer and Laura Illia.