John M. T. Balmer

Advances in Corporate Branding

2018

Advances in Chinese Brand Management

2016

Contemplating corporate market

Contemplating corporate marketing, identity and communication

2013

Contemporary Perspectives on Corporate Marketing

2013

Corporate Marketing

Corporate Marketing

2013

European Journal of Markeitng,

European Journal of Markeitng, Issue 5

2011

Corporate Marketing and Identi

Corporate Marketing and Identity

2009

Explicating Corporate Identity

Explicating Corporate Identity

2009

Corporate and Organizational M

Corporate and Organizational Marketing

2007

Corporate and Organizational M

Corporate and Organizational Marketing. Corporate Communications

2007

Monarchies as corporate brands

Monarchies as corporate brands

2004