There are 11 books by John M. T. Balmer on BookOrb. A strong starting point is Contemporary Perspectives on Corporate Marketing (2013). The bibliography below is in publication order, with series grouped in reading order.
Standalone books
Showing 9 of 11 titles.
Frequently asked questions
How many books has John M. T. Balmer written?
BookOrb lists 11 books by John M. T. Balmer.
Where should I start with John M. T. Balmer?
A good starting point is Contemporary Perspectives on Corporate Marketing (2013).
What is the John M. T. Balmer books in order list?
In publication order: 1. Corporate and Organizational Marketing. Corporate Communications (2007), 2. Corporate and Organizational Marketing (2007), 3. Explicating Corporate Identity (2009), 4. Corporate Marketing and Identity (2009), 5. European Journal of Markeitng, Issue 5 (2011), 6. Contemporary Perspectives on Corporate Marketing (2013), 7. Corporate Marketing (2013), 8. Contemplating corporate marketing, identity and communication (2013), 9. Advances in Chinese Brand Management (2016).