If you liked The new product decision making process by Gerald G. Udell, start with Guide to invention and innovation evaluation (1977), Managing the small service firm for growth and profit (1980), and Managing the small business firm for growth and profit (1980). These recommendations are drawn from the same author, shared genres, and reader overlap on BookOrb.

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Recommended next reads

  1. 1 Guide to invention and innovation evaluation 1977 · 86 pages · Gerald G. Udell · Same author
  2. 2 Managing the small service firm for growth and profit 1980 · 58 pages · Gerald G. Udell · Same author
  3. 3 Managing the small business firm for growth and profit 1980 · 58 pages · Gerald G. Udell · Same author

Frequently asked questions

What should I read after The new product decision making process?

BookOrb recommends Guide to invention and innovation evaluation (1977), Managing the small service firm for growth and profit (1980), and Managing the small business firm for growth and profit (1980).

Are there books like The new product decision making process?

Yes. The list on this page is ranked from the closest matches BookOrb has for The new product decision making process.

Who wrote The new product decision making process?

The new product decision making process is by Gerald G. Udell.