If you liked Corporate Marketing and Identity by John M. T. Balmer and Stephen A. Greyser, start with Contemplating corporate marketing, identity and communication (2013), Corporate and Organizational Marketing (2007), and Contemporary Perspectives on Corporate Marketing (2013). These recommendations are drawn from the same author, shared genres, and reader overlap on BookOrb.

Back to Corporate Marketing and Identity · John M. T. Balmer books in order

Recommended next reads

  1. 1 Contemplating corporate marketing, identity and communication 2013 · 164 pages · Klement Podnar, John M. T. Balmer · Same author
  2. 2 Corporate and Organizational Marketing 2007 · Shaun Powell, John M. T. Balmer · Same author
  3. 3 Contemporary Perspectives on Corporate Marketing 2013 · 176 pages · John M. T. Balmer · Same author
  4. 4 Advances in Corporate Branding 2018 · 220 pages · John M. T. Balmer, Joachim Kernstock, Tim Oliver Brexendorf · Same author
  5. 5 European Journal of Markeitng, Issue 5 2011 · John M. T. Balmer, Roger Bennett · Same author
  6. 6 Explicating Corporate Identity 2009 · John M. T. Balmer, Wim Elving · Same author
  7. 7 Corporate and Organizational Marketing. Corporate Communications 2007 · 118 pages · Shaun Powell, John M. T. Balmer · Same author
  8. 8 Monarchies as corporate brands 2004 · 43 pages · John M. T. Balmer · Same author
  9. 9 Corporate Marketing 2013 · 177 pages · John M. T. Balmer, Laura Illia · Same author
  10. 10 Advances in Chinese Brand Management 2016 · 354 pages · John M. T. Balmer, Weifeng Chen · Same author

Frequently asked questions

What should I read after Corporate Marketing and Identity?

BookOrb recommends Contemplating corporate marketing, identity and communication (2013), Corporate and Organizational Marketing (2007), Contemporary Perspectives on Corporate Marketing (2013), Advances in Corporate Branding (2018), and European Journal of Markeitng, Issue 5 (2011).

Are there books like Corporate Marketing and Identity?

Yes. The list on this page is ranked from the closest matches BookOrb has for Corporate Marketing and Identity.

Who wrote Corporate Marketing and Identity?

Corporate Marketing and Identity is by John M. T. Balmer and Stephen A. Greyser.