Estimating dynamic effects of market communications expendit
View on Open Library ↗

Estimating dynamic effects of market communications expenditures

by

12 min read
Rate this book:
39 pages 1971

Buy This Book

Amazon → Open Library Borrow Free to borrow →

As an Amazon Associate and Bookshop.org affiliate, BookOrb earns from qualifying purchases.

Know this book?

Help other readers discover this title by sharing your thoughts. Be the first to write a review.

Share Your Thoughts

Sign in to write a review.

More by David Bruce Montgomery

A continuous limit for the "contagious" binomial distribution
A continuous limit for the "contagious" binomial distribution
1968
A multiple-product sales force allocation model
A multiple-product sales force allocation model
1971
A probability diffusion model of dynamic market behavior
A probability diffusion model of dynamic market behavior
1966
A stochastic response model with application to brand choice
A stochastic response model with application to brand choice
1967
Adjusting R2ș
Adjusting R2ș
1971
Advertising decisions
Advertising decisions
1967

View all books by David Bruce Montgomery →