Books by David Bruce Montgomery
Introduction to management science and marketing
Continuous Limit for the Conta
Continuous Limit for the Contagious Binomial Distribution
Market Response to the Legitimation of a Brand Appeal
Computer applications in marketing research
Demand for and use of global a
Demand for and use of global account management
Individual differences in resp
Individual differences in response to consumer promotions
Strategic intelligence systems
Strategic intelligence systems
Modeling marketing phenomena
Modeling marketing phenomena
Marketing information and deci
Marketing information and decision systems
New product distribution
New product distribution
A multiple-product sales force allocation model
Adjusting R2ș
Adjusting R2ș
Estimating dynamic effects of
Estimating dynamic effects of market communications expenditures
Estimating the dynamic effects of marketing communications expenditures
On-line computer applications
On-line computer applications in marketing and marketing research
Pricing decisions
Stochastic models of consumer
Stochastic models of consumer choice behavior
Application of management scie
Application of management sciences in marketing
Applications of management sci
Applications of management science in marketing
Brand trial after a change in
Brand trial after a change in promotion credibility
Clusters of consumer interests and spheres of influence of opinion leaders
Consumer characteristics and "
Consumer characteristics and "deal" purchasing
Distributed lag models of response to a communications mix
Management science in marketing
Patterns of overlap in opinion leadership and interest for selected categories of purchasing activity
A continuous limit for the "contagious" binomial distribution
Stochastic consumer models
A stochastic response model with application to brand choice
Advertising decisions
Consumer response to a legitimated brand appeal
Implementation of management science in marketing
Personal selling decisions
Stochastic models of consumer response
A probability diffusion model of dynamic market behavior
On the limiting form of the "contagious" binomial distribution and its application in stochastic models of choice behavior