If you liked Explicating Corporate Identity by John M. T. Balmer and Wim Elving, start with Advances in Corporate Branding (2018), European Journal of Markeitng, Issue 5 (2011), and Contemporary Perspectives on Corporate Marketing (2013). These recommendations are drawn from the same author, shared genres, and reader overlap on BookOrb.

Back to Explicating Corporate Identity · John M. T. Balmer books in order

Recommended next reads

  1. 1 Advances in Corporate Branding 2018 · 220 pages · John M. T. Balmer, Joachim Kernstock, Tim Oliver Brexendorf · Same author
  2. 2 European Journal of Markeitng, Issue 5 2011 · John M. T. Balmer, Roger Bennett · Same author
  3. 3 Contemporary Perspectives on Corporate Marketing 2013 · 176 pages · John M. T. Balmer · Same author
  4. 4 Corporate and Organizational Marketing. Corporate Communications 2007 · 118 pages · Shaun Powell, John M. T. Balmer · Same author
  5. 5 Monarchies as corporate brands 2004 · 43 pages · John M. T. Balmer · Same author
  6. 6 Corporate Marketing 2013 · 177 pages · John M. T. Balmer, Laura Illia · Same author
  7. 7 Advances in Chinese Brand Management 2016 · 354 pages · John M. T. Balmer, Weifeng Chen · Same author
  8. 8 Contemplating corporate marketing, identity and communication 2013 · 164 pages · Klement Podnar, John M. T. Balmer · Same author
  9. 9 Corporate and Organizational Marketing 2007 · Shaun Powell, John M. T. Balmer · Same author
  10. 10 Corporate Marketing and Identity 2009 · John M. T. Balmer, Stephen A. Greyser · Same author

Frequently asked questions

What should I read after Explicating Corporate Identity?

BookOrb recommends Advances in Corporate Branding (2018), European Journal of Markeitng, Issue 5 (2011), Contemporary Perspectives on Corporate Marketing (2013), Corporate and Organizational Marketing. Corporate Communications (2007), and Monarchies as corporate brands (2004).

Are there books like Explicating Corporate Identity?

Yes. The list on this page is ranked from the closest matches BookOrb has for Explicating Corporate Identity.

Who wrote Explicating Corporate Identity?

Explicating Corporate Identity is by John M. T. Balmer and Wim Elving.