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Books Like Advances in Chinese Brand Management

If you liked Advances in Chinese Brand Management by John M. T. Balmer, Weifeng Chen

If you liked Advances in Chinese Brand Management by John M. T. Balmer and Weifeng Chen, start with Corporate and Organizational Marketing (2007), Contemplating corporate marketing, identity and communication (2013), and Corporate Marketing and Identity (2009). These recommendations are drawn from the same author, shared genres, and reader overlap on BookOrb.

Back to Advances in Chinese Brand Management · John M. T. Balmer books in order

Recommended next reads

  1. 1 Corporate and Organizational Marketing 2007 · Shaun Powell, John M. T. Balmer · Same author
  2. 2 Contemplating corporate marketing, identity and communication 2013 · 164 pages · Klement Podnar, John M. T. Balmer · Same author
  3. 3 Corporate Marketing and Identity 2009 · John M. T. Balmer, Stephen A. Greyser · Same author
  4. 4 Advances in Corporate Branding 2018 · 220 pages · John M. T. Balmer, Joachim Kernstock, Tim Oliver Brexendorf · Same author
  5. 5 European Journal of Markeitng, Issue 5 2011 · John M. T. Balmer, Roger Bennett · Same author
  6. 6 Contemporary Perspectives on Corporate Marketing 2013 · 176 pages · John M. T. Balmer · Same author
  7. 7 Corporate and Organizational Marketing. Corporate Communications 2007 · 118 pages · Shaun Powell, John M. T. Balmer · Same author
  8. 8 Monarchies as corporate brands 2004 · 43 pages · John M. T. Balmer · Same author
  9. 9 Corporate Marketing 2013 · 177 pages · John M. T. Balmer, Laura Illia · Same author
  10. 10 Explicating Corporate Identity 2009 · John M. T. Balmer, Wim Elving · Same author

Frequently asked questions

What should I read after Advances in Chinese Brand Management?

BookOrb recommends Corporate and Organizational Marketing (2007), Contemplating corporate marketing, identity and communication (2013), Corporate Marketing and Identity (2009), Advances in Corporate Branding (2018), and European Journal of Markeitng, Issue 5 (2011).

Are there books like Advances in Chinese Brand Management?

Yes. The list on this page is ranked from the closest matches BookOrb has for Advances in Chinese Brand Management.

Who wrote Advances in Chinese Brand Management?

Advances in Chinese Brand Management is by John M. T. Balmer and Weifeng Chen.