If you liked Advances in Corporate Branding by John M. T. Balmer, Joachim Kernstock, and Tim Oliver Brexendorf, start with Advances in Chinese Brand Management (2016), European Journal of Markeitng, Issue 5 (2011), and Contemporary Perspectives on Corporate Marketing (2013). These recommendations are drawn from the same author, shared genres, and reader overlap on BookOrb.

Back to Advances in Corporate Branding · John M. T. Balmer books in order

Recommended next reads

  1. 1 Advances in Chinese Brand Management 2016 · 354 pages · John M. T. Balmer, Weifeng Chen · Same author
  2. 2 European Journal of Markeitng, Issue 5 2011 · John M. T. Balmer, Roger Bennett · Same author
  3. 3 Contemporary Perspectives on Corporate Marketing 2013 · 176 pages · John M. T. Balmer · Same author
  4. 4 Corporate and Organizational Marketing. Corporate Communications 2007 · 118 pages · Shaun Powell, John M. T. Balmer · Same author
  5. 5 Monarchies as corporate brands 2004 · 43 pages · John M. T. Balmer · Same author
  6. 6 Corporate Marketing 2013 · 177 pages · John M. T. Balmer, Laura Illia · Same author
  7. 7 Explicating Corporate Identity 2009 · John M. T. Balmer, Wim Elving · Same author
  8. 8 Contemplating corporate marketing, identity and communication 2013 · 164 pages · Klement Podnar, John M. T. Balmer · Same author
  9. 9 Corporate and Organizational Marketing 2007 · Shaun Powell, John M. T. Balmer · Same author
  10. 10 Corporate Marketing and Identity 2009 · John M. T. Balmer, Stephen A. Greyser · Same author

Frequently asked questions

What should I read after Advances in Corporate Branding?

BookOrb recommends Advances in Chinese Brand Management (2016), European Journal of Markeitng, Issue 5 (2011), Contemporary Perspectives on Corporate Marketing (2013), Corporate and Organizational Marketing. Corporate Communications (2007), and Monarchies as corporate brands (2004).

Are there books like Advances in Corporate Branding?

Yes. The list on this page is ranked from the closest matches BookOrb has for Advances in Corporate Branding.

Who wrote Advances in Corporate Branding?

Advances in Corporate Branding is by John M. T. Balmer, Joachim Kernstock, and Tim Oliver Brexendorf.