All business is local
1 hr read
Rate this book:
About This Book
Why businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time.
Buy This Book
As an Amazon Associate and Bookshop.org affiliate, BookOrb earns from qualifying purchases.
Write a Review
Sign in to write a review.
More by John A. Quelch
Achieving system cooperation i
Achieving system cooperation in developing the market for consumer videotex
Behavioral and attitudinal mea
Behavioral and attitudinal measures of the relative importance of product attributes
Cases in advertising and promotion management
Cases in European marketing management
Cases in product management
Cases in strategic marketing management