Books by John A. Quelch
Compassionate Management of Mental Health in the Modern Workplace
Consumers, Corporations, and Public Health
All business is local
Hafo da shi de si tang ying xiao ke
Readings in Modern Marketing
The new global brands
Problems and cases in health care marketing
Strategic marketing cases for
Strategic marketing cases for 21st century Asia
Cases in strategic marketing management
Cases in product management
Cases in European marketing management
Instructor's manual to accompa
Instructor's manual to accompany Cases in advertising and promotion management :
Europe : le défi marketing
Europe : le défi marketing
The marketing challenge of Europe 1992
The marketing challenge of 1992
How to market to consumers
I/M Multinatnl Mrktng
I/M Multinatnl Mrktng
Marketing management readings
Marketing management readings
Consumer behavior for marketing managers
Achieving system cooperation i
Achieving system cooperation in developing the market for consumer videotex
Cases in advertising and promotion management
Structural determinants of pro
Structural determinants of promotion and advertising intensity
Behavioral and attitudinal mea
Behavioral and attitudinal measures of the relative importance of product attributes
The application of information
The application of information display research