Books by Jagdish N. Sheth
Customer Relationship Manageme
Customer Relationship Management in the Digital Age
Artificial Intelligence in Cus
Artificial Intelligence in Customer Service
Purpose-Driven Pricing
Purpose-Driven Pricing
Routledge Handbook of Global a
Routledge Handbook of Global and Digital Governance Crossroads
Customer Centric Support Servi
Customer Centric Support Service in the Digital Age
Handbook of Advances in Market
Handbook of Advances in Marketing in an ERA of Disruptions
Legends in Consumer Behavior
Legends in Consumer Behavior
Legends in Strategic Marketing
Legends in Strategic Marketing
Genes, Climate, and Consumption Culture
Legends in Marketing : Paul E.
Legends in Marketing : Paul E. Green
Breakout Marketing for Emergin
Breakout Marketing for Emerging Markets
Legends in Marketing : George
Legends in Marketing : George S. Day
Does Marketing Need Reform?
Legends in Consumer Behavior -
Legends in Consumer Behavior - Jacob Jacoby
Legends in Consumer Behavior :
Legends in Consumer Behavior : Morris B. Holbrook
Accidental Scholar
Firms of Endearment
Legends in Consumer Behaviour
Legends in Consumer Behaviour
Legends in Marketing - Christi
Legends in Marketing - Christian Gronroos
The Business School in the TwentyFirst Century
Legends in Marketing : V Kumar
Legends in Marketing : V Kumar
Legends in Marketing : Naresh
Legends in Marketing : Naresh Malhotra
The 4 A's of marketing
Wiley International Encycloped
Wiley International Encyclopedia of Marketing
Wiley International Encycloped
Wiley International Encyclopedia of Marketing, 6 Volume Set
4 A's of Marketing
4 A's of Marketing
Chindia rising
Customer behaviour
Deregulation and Competition
Self-Destructive Habits of Goo
Self-Destructive Habits of Good Companies
Sheth
Sheth
The Self-Destructive Habits of Good Companies
Tectonic Shift
Customer behavior
Handbook of Relationship Marketing
Theoretical foundations in marketing ethics
Designing competitive strategies for global marketing
A strategic vision of the wireless industry
Telecom Outlook Report 1997-20
Telecom Outlook Report 1997-2007
Worldwide Wireless Communications (Advances in the Information Industry)
Explorations in the history of
Explorations in the history of marketing
Consumption values and market choices
Global microeconomic perspectives
Advances in Telecommunications Management Vol. 3
Global macroeconomic perspectives
Global organizational theory perspectives
Global accounting perspectives
Global financial perspectives
Global financial perspectives
Global human resources perspectives
Global marketing perspectives
Global operations perspectives
Global strategic management pe
Global strategic management perspectives
Telecom outlook
Telecom outlook
A Theory of Political Choice Behavior (Praeger Series in Public and Nonprofit Sector Marketing)
Bringing innovation to market
Contemporary views on marketing practice
The Customer Is Key
Only the Best Sum and Evaluation Business
Historical perspectives in con
Historical perspectives in consumer research
Winning back your market
A usage based framework for choosing appropriate rotation schemes in factor analysis
Emerging trends for retailing industry
Megatrends in consumer marketing
An earnings-return model for strategic market planning
History of marketing thought : an update
An integrative theory of patronage preference and behavior
Research in Marketing. (Resear
Research in Marketing. (Research in Marketing)
A theory of merchandise buying behavior
Cross-cultural influences on buyer-seller interaction/negotiation process
Emerging importance of export marketing for U.S. products / Jagdish N. Sheth
Psychology of innovation resistance
Should multi-country advertising research be universal or unique?
The future of market research products and markets
The surpluses and shortages in consumer behavior theory and research
A model of strategy mix for planned social change
How consumers use information
Research in marketing
A model of user behavior for scientific and technical information (STI)
Consumer and Industrial Buying Behavior
Impact of asking race information in mail surveys
Is industrial marketing really different from consumer marketing?
Multivariate methods for market and survey research
Strategies of increasing carpooling behavior among urban commuters
Recent developments in organizational buying behavior
A psychological model of travel mode selection
Buyer-seller interaction
How to get the most out of multivariate methods
Howard's contributions to marketing
Some thoughts on the future of marketing models
Tactics of conflict resolution in family buying behavior
A theory of multidimensional brand loyalty
Models of buyer behavior: conc
Models of buyer behavior: conceptual, quantitative, and empirical
Role of demographics in consumer behavior
Role of motivation research in consumer psychology
Structural assumptions underlying Fishbein's expectancy-value model of attitudes
A field study of attitude structure and attitude-behavior relationship
Equivalence of Fishbein and Rosenberg theories of attitudes
Malnutrition and marketing
Measurement of advertising effectiveness
Sequential and cyclical nature of information processing models in repetitive choice behavior
Theory of cross-cultural buyer-behavior
Why consumer protection efforts are likely to fail?
A conceptual model of long-range multinational marketing planning
A market-oriented strategy of long-range planning for multinational corporations
A theory of industrial buying decisions
Advertising's image -- U.S. and Yugoslavia
Demographic segmentation of long distance behavior
Measurement of attitude scores from beliefs and importances
Revelance of segmentation for market planning
Statistical learning theory and consumer learning
Strategies of advertising transferability in multinational marketing
The future of buyer behavior theory
A multivariate model of multinational business expansion
Relative contribution of perceived instrumentality and value importance components in determining attitudes
Measurement of priority schedules in the acquisition of durable appliances