Serving up engineer-to-order surfboards

Whether its picking the colors and trim on a pair of high-end sneakers or choosing the right set of options for a vehicle, consumers love the idea of custom tailoring the products they order on the Web. Although most online sites offer a configure-to-order buying experience, a partnership between a computer-aided design (CAD) solution provider and a high-end surfboard company has pushed the concept a step further, delivering what may be the first consumer-oriented online engineer-to-order system.