Sneaker Wars
the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sports
1.5 hrs read
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About This Book
Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.
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