The Internet age of competitive intelligence
54 min read
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About This Book
"Combining a scholarly approach with hands-on advice, McGonagle and Vella, have written the first work to guide CI professionals through the emerging literature of their field. Their book explores the major body of work from the Society of Competitive Intelligence Professionals, now that more businesses worldwide are using CI and either writing about their experiences with it, or joining in new benchmarking studies.
The result is the latest information on what really works, what doesn't work, and who is doing what with it. The book is thus a starting point for people new to the field of CI as well as a resource to help experienced professionals do their jobs better."--BOOK JACKET.
The result is the latest information on what really works, what doesn't work, and who is doing what with it. The book is thus a starting point for people new to the field of CI as well as a resource to help experienced professionals do their jobs better."--BOOK JACKET.
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