Parc Royal

Inaugurated in Rio de Janeiro in 1873 and extinguished with a fire in 1942, the Parc Royal was a department store that marked the collective imagination as a place where you could find news, beauty, refinement and modernity. In the midst of the urban transformations that printed new codes and new habits of the elite, becoming a protagonist of the belle époque in Rio. Through the trajectory of the Parc Royal It is possible to see wider issues, such as the adoption of foreign standards of civility, the evolution of the clothes and the female archetype, the use of advertising strategies, the dissemination of the culture of appearances and iconic goods consumption.