Postfeminism

This text comprehensively surveys and critically positions the main issues, theories and contemporary debates surrounding postfeminism. It covers the term's underpinnings and critical contexts, its different meanings, as well as popular media representations. Adopting an inclusive and interdisciplinary approach, the text situates postfeminism in relation to earlier feminisms and addresses its manifestations in popular culture, academia, politics and brand culture. It brings to light the various meanings of postfeminism and highlights distinct postfeminist patterns, while opening up the category for future investigation.