How to protect (or destroy) your reputation online

"With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business. Whether you've done something foolish yourself, are unfairly linked to another's misdeeds, or are simply the innocent victim of a third-party attack, most of us have no idea how to protect our online reputation. This book will show you how to: remove negative content from search results; react and respond to an online attack; understand and manage online review; and, use marketing strategies to both improve your online reputation and bolster your bottom line."--Publisher.