The Soccer Mom Myth
1 hr read
Rate this book:
About This Book
"If women don't consider themselves Soccer Moms, what does that say about the effectiveness (or ineffectiveness) of billions of dollars of advertising aimed at this group? It's time for a wake-up call about who today's female consumer really is, how she really thinks, and why she really buys -- both online and offline. Prepare to kick the Soccer Mom myth to the sidelines"--Page 4 of cover
Buy This Book
As an Amazon Associate and Bookshop.org affiliate, BookOrb earns from qualifying purchases.
Write a Review
Sign in to write a review.