Modelling the Survival of Financial and Industrial Enterprises

"Modelling is becoming increasingly vital for businesses today. This book is a clear and simple guide through the basics of business modelling. It analyses the use of modelling in financial and industrial enterprises, and is written for professionals who may not have mathematics as a background." "The author provides a comprehensive review of the scientific method, explains the process of analysis, shows how to use models effectively, and goes on to consider the pitfalls that can occur. The book contains plenty of practical examples, making it a clear and important tool for anyone using modelling."--Jacket.