A Book is Born

From conception of the book idea to talking about it on national TV, 24 authors from indie press Wyatt-MacKenzie share the nitty-gritty of each step of the publishing journey. Publishing terms and concepts are defined throughout with examples of author branding, press kits, media pitches, private-label proposals, and tips on Amazon.com. Plus little-known truths about publication dates, distribution options, returns, sales, and PR.