Baja California en tiempos del PAN

"First serious analysis of the topic provides explanation for the 1989 victory of the Partido Acción Nacional (PAN) in Baja California. Author attributes PAN success to errors of the incumbent governor, weaknesses in the campaign of Partido Revolucionario Institucional (PRI) candidate Margarita Ortega Villa, the President's willingness to accept an opposition victory, and the PRI candidate's overconfidence"--Handbook of Latin American Studies, v. 57.