Managing brand equity
1.2 hrs read
Rate this book:
About This Book
Discusses brand equity as a complex, multidimensional attribute which can be transformed either deliberately or accidentally. Materials includes managing the extension of the brand; how to balance company, line, and product brands; and the future of multi-positioned, multi-leveraged brand structures.
Buy This Book
As an Amazon Associate and Bookshop.org affiliate, BookOrb earns from qualifying purchases.
Write a Review
Sign in to write a review.