Extra Mile

Even the most successful companies need their customers happy and to keep coming back for more. Whether you're just starting your business and want to lock up great customer service procedures, or you're an established company looking to revamp your customer service to answer new market needs, Extra Mile is the resource for you. Extra Mile offers 500 essential tips, including: real-life scenarios, crisis management, and building customer loyalty; intel into the customer service secrets of business giants, such as American Express, Southwest Airlines, and Ritz-Carlton Hotels; a section dedicated to providing excellent customer service online; a list of 50 things never to do, to help avoid conflict and negative reviews.