Grey Is the New Pink

When and where is a person old? And can one face the 'challenge of age' be met with optimism? And what potential lies hidden in this phase of life? Ageing plays an important role for both society and for the individual. However, every generation age[s] differently and every culture shows its differences in the definition of 'age'. International scientists, artists and poets, as well as the young and old public, are approaching the topic of age(ing) in photography, art and literature. Grey is the New Pink combines the results and the individual ideal to topics such as lifestyle, knowledge, love and sexuality, longevity, health, illness and death and shows possibilities for a current and future approach to this phase of life called 'age'.