Cultura De La Conectividad

With a sociological look and fine ethnographic ear to analyze the words of the actors themselves, Carla Gras and Valeria Hernández explain how agribusinesses were born and grew, how they built their hegemony by displacing other visions and presenting themselves at the forefront of technological innovation, which are the profiles entrepreneurs who support this matrix and what points of escape, in environmental and social terms, that can put it in crisis. In an arch that goes from 1960 to today, the route stops at two central institutions of the business of agriculture: AACREA and AAPRESID. In the 1960s, the first defined the role of agriculture as the leader of a modernization project, based on the values ​​of technical experimentation and knowledge, and on the moral mission of serving the common good. In the 1990s, in tune with a globalized market, the second reconfigured the relationship between agriculture and development in a neoliberal way. With technology as a pillar of the business model, it accompanied the articulation of local players with transnational players and tended solid bridges between entrepreneurship and other areas of knowledge circulation, such as media, academic and scientific. Both institutions were instrumental in re-legitimizing the sector and shifting the discussion to agrarian reform or land tenure.