Tourism policy and performance

An understanding of the tourism industry and the economic factors which drive it is essential to any professional involved in tourism, as well as to students on tourism-related courses. Tourism Policy and Performance is the only book in the field of tourism research to open up the debate on connections between tourism performance and government policies on an international level.

The authors focus on the real-life example of the Irish Government's tourism policy and bring to light a range of issues of central importance to tourism planners and governments world-wide. The book explores the Irish Government's economic imperatives and the targets they aimed to achieve, tourism and regional development, the implications of a single market in Europe, and the promotion of the tourism industry.

Tourism Policy and Performance is the only book of its kind. It will prove invaluable to lecturers and students of tourism, management and public policy as well as to practitioners working within the tourism industry.