The Language of Design

This volume articulates the theory that there is a language of design. This theory claims that any language of design consists of a set of symbols, a set of relations between the symbols, features that key the expressiveness of symbols, and a set of reality producing information processing behaviors acting on the language. Drawing upon insights from computational language processing, the language of design is modeled computationally through latent semantic analysis (LSA), lexical chain analysis (LCA), and sentiment analysis (SA). This book demonstrates how machine understanding of design texts based on computation over the language of design yields practical applications for design management such as modeling teamwork, characterizing the formation of a design concept, and understanding design rationale. It is a unique text for those studying design theory and management, and allied disciplines such as artificial intelligence, organizational behavior, and human factors and ergonomics.--Back cover.