The secret language of competitive intelligence

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309 pages 2006

About This Book

"For more than twenty-five years, Leonard Fuld has been developing ways for managers to stay two steps ahead of the competition, providing ways of finding out about pricing, new product rollouts, strategic alliances, outsourcing, and cost of operations. In The Secret Language of Competitive Intelligence he shows how to take data that is widely available to everyone, think critically about it, and convert it into highly refined intelligence that leads to effective market-based decisions."--Jacket.

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