Rebuilding the Corporate Genome

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336 pages 2002

About This Book

Rebuilding the Corporate Genome presents a new vision of the corporation - a sleeker, more compact organization in which business units are recombined to create more potent corporate DNA and more competitive corporations. Leaner and more agile than their ancestors, today's capability-driven organizations are reaping the benefits of a focused approach to what they do best. By concentrating on their strengths and eliminating or subcontracting their weaknesses, these new companies are maximizing profits, quickly adapting to changing markets, and better satisfying customer and shareholder expecta.

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