The trendmakers

Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists. How and why are each of these players bound up in the creation and dispersion of trends? In what ways are consumers' relations to trends constructed by these individuals and organizations? This text explores the social significance of trends in the global fashion industry through interviews with these `fashion intermediaries', offering new insights into their influential roles in the setting and shaping of trends.