Health care market strategy

"Health Care Market Strategy: From Planning to Action, Third Edition teaches you, step-by-step, how to develop and execute a successful marketing strategy for health care facilities. It is a useful resource for anyone who has studied introductory marketing and needs the necessary steps and is ready to put those concepts learned into action. A standard reference for more than ten years, this book has been thoroughly revised to bring you the latest on strategy development, the market planning process, challenges of a competitive marketplace, developing a vision, and other critical aspects of health care marketing."--Jacket.