There's a word for it in Mexico

Mexico has been described as "a country at times more foreign [to the North American mind] than anything in Asia." Now, by examining the underlying meaning of over 130 key words and expressions, this comprehensive guide provides a unique insight into the thought and culture of contemporary Mexico, illuminating the role of language, culture, and history on the character and personality of the Mexican people and their customs.

For example, who are Mexico's modern-day <em>caballeros</em> and who are its <em>charros</em> (urban cowboys)? What word has a whole dictionary devoted to its many forms, but is best avoided by foreigners? Where do <em>amistad</em> networks play an important role? And how is <em>machismo</em> now viewed in Mexican society?

This is an ideal introduction to Mexican thought and culture, as well as a practical guide to anticipating Mexican behavior and avoiding cultural faux pas. It is the ideal companion for anyone with an interest- personal, business, or travel- in Mexico.