Pay Per Click advertising

This book is both an introduction to Pay Per Click advertising, as well as a guide on how to set-up Google AdWords and Facebook Ads accounts and make the most of them. From creating and structuring your account, to picking keywords and writing adverts, this book covers everything you need to know about the set-up process, on-going management and the many advanced options available to advertisers.

You can download the book via the link below.