ABC News general election exit poll, November 1988

This survey was conducted with voters participating in the November 8, 1988 general election. Voters at polling sites in the 50 United States were asked to fill out questionnaires as they exited the polling places. All respondents were asked for whom they had voted for the offices of president, senator, governor, and United States representative as appropriate to their state. They were also asked to specify the one characteristic and issue that most influenced their vote for president. Age, education, sex, race, income, and political orientation of respondents were recorded. Voters given the long form of the questionnaire were queried on additional topics including the Reagan presidency, items important in making their presidential choice, vote choice in the 1984 presidential election, religious preference, and ancestry.