Don't tell me it can't be done

"After a legendary career of almost fifty years on and around the Columbia River, colleagues and customers alike tabbed Ray Hickey "the King of the River." They appreciated the way Ray ran his company, Tidewater Barge Lines, and they respected the way he tried to take care of the people he worked with and the waterways he utilized. Now, ten years into his retirement, Ray tries to give back to the community that gave him so much by offering eleven proven 'principles for success' that helped him to rise from deckhand to owner of the company, principles with the power to help anyone achieve his or her most cherished goals, regardless of personal background or current circumstances"--P. [4] of cover.