An introduction to digital color printing

The introduction of PostScript more than a decade ago transformed
the way pages were prepared for the press. Today, PostScript and
the systems that support it are established standards. This revolu-
tion in prepress, combined with breakthroughs in associated digital
technology, have led to new methods of output, including
digital color printing systems.

More than simple presses, digital printing systems offer innovative
and efficient ways to create and communicate. By eliminating
many time-intensive steps from the workfow, digital presses have
redefined the printing terms "on-demand" and "short-run. Entire
4-color jobs can be produced within hours, rather than days or
weeks. Runs can be a few thousand, a few hundred, or just a few.
Materials can be customized to suit different target groups and
individuals. And thanks to two byproducts of the digital revolu-
tion-high-speed telecommunications and the Internet-docu-
ments can be transmitted to multiple locations for distributed
printing to meet local needs.

The applications for digital printing increase every day. Designers
can gain a competitive edge when they present their ideas, in
multiple variations, in a high-quality form. Corporations become
more efficient with just-in-time printing, keeping information
fresh, stretching deadlines, and saving warehouse sPace. Marketers
achieve higher response rates when they focus on their audience
with personalized mailings. And any ordinary B&W or 2-color
document delivers greater impact when presented in full color.

This publication explains the essential aspects of digital printing.
We have defined what it is, how it differs from conventional
techniques, what its strengths and weaknesses are, and how best to
take advantage of its capabilities. We have included some practical
advice and time-saving tips, as well as comparisons of digital and
offset printing output. We hope that this guide will serve to open
up new avenues for creation and communication.