A revised model of the resource allocation process

In the 35 years since the first field research was conducted at National Products, we have learned a great deal about how companies allocate scarce resources to craft corporate strategy. We have presented and discussed many important contemporary contributions to our understanding of the resource allocation process (RAP) by authors who have built upon the RAP model. The working theory that continues to bind his collective research remains consistent: the way resources are allocated in the firm shapes the realized strategy of the firm. The fundamental implication of this theory is that understanding RAP is at the heart of understanding how strategy is made and how to craft better strategy.