Guerrilla P.R

Every fortune 500 corporation, movie star, and scandal queen can attest that a good publicist is essential to building success and maintaining public support. For the small business owner, the entrepreneur, or undercapitalized beginner seeking an edge in a highly competitive arena, here are the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars--and how those strategies can be utilized on little or no budget. Using case histories, tips from his own experiences, and by providing important weaponsin any P.R. arsenal--including the Ten Commandments of Guerilla P.R. and a start-up list of important contacts--Levine shows you how to think like a publicist and map out a strategy for success. This book is for people who need to engage the media and want quick and ingenious methods to bridge the gap between their message and the public. --From dust jacket.