Qualitative Methods for Marketplace Research

by

1.1 hrs read
Rate this book:
272 pages 2001

About This Book

The author draws on techniques from anthropology, sociology, psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies.

Buy This Book

As an Amazon Associate and Bookshop.org affiliate, BookOrb earns from qualifying purchases.

Write a Review

Sign in to write a review.